DS Group’s Pulse Candy unveils Christmas-themed CGI video

DS Foods, a confectionery division of Dharampal Satyapal Group (DS Group), launches a Computer-Generated Imagery (CGI) video this Christmas for Pulse.

In today’s digital era, CGI has become a pivotal tool for capturing online consumers’ attention, offering a powerful means of conveying brand messages in creative and visually compelling ways, ultimately enhancing consumer engagement. Recognising the significance of candies and merry-making during Christmas celebrations, Pulse has unveiled a quirky and fun CGI video.

“We are thrilled to launch yet another creative campaign this Christmas. Pulse has consistently demonstrated its dedication to making all celebrations and festivals memorable. ‘Christmas’ is a time of joy and celebration, and we wanted to infuse that spirit into our brand. Pulse’s innovative utilization of CGI technology exemplifies our unwavering commitment to remaining at the forefront of creativity and engagement. This campaign is our way of spreading happiness and extraordinary moments during the Christmas holiday season,” Arvind Kumar, GM, marketing, DSFL, DS Group, said.

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